Rochor
Beancurd
House
Origin of Rochor Beancurd House
Every Brand has a Beginning!
A 50 Years Journey
Every Step Leaves Its Prints
During the 1950s, a 12 years old boy named Xu KunMing travelled from China to Pulau Tekong on his own. With the help of an uncle, he reunited with his parents. They worked as fisherman.
Although Xu KumMing was young, he was intelligent. He received an education while helping his father. Due to low income, the family was poor. This situation remained for three years.
When Xu KunMing was 15 years old, he stopped schooling due to financial constraints. The family of three left Pulau Tekong for Singapore island in search for better economic prospect. Their efforts were rewarded when they started a street stall selling soya bean milk and curd beside the Rochor seven-storey mall. The family of threes worked long hours with the only wish being not having to go hungry.
All the younger brothers and sisters were not born yet.
Despite limited education, Xu KunMing had good business sense. He believe that failure was the result of inaction. Therefore, being proactive is better then being passive.
From 1955 onward, he changed his business strategy and became a traveling hawker. With a pushcart, he started touting soya bean milk from Rochor Road to Beach Road to Balestier Road.
Though exhausting, this improved the family living standards.
The four-wheel wooden pushcart had a wooden signboard 梧槽豆花水 "wu2 cao2 dou4 hua1 shui3".
This 梧槽豆花水 "wu2 cao2 dou4 hua1 shui3" gained customer support for its fragrance and good taste. In addition, customers praised the bean curd as smooth and tasty. The result had proven Xu KunMing had adopted the correct business strategy.
Xu KunMing had to assume the responsibility of taking care of his three younger siblings.
Xu KunMing would ease the burden of his mother by bringing a younger sibling while selling his products. This sibling would be placed on the cart. This continue until the siblings started formal schooling.
Xu KunMing has contributed greatly to the upbringing of the Xu family siblings and the reputation of 梧槽豆花水 "wu2 cao2 dou4 hua1 shui3".
wu2 cao2 dou4 hua1 shui3
Currently, 梧槽豆花水 "wu2 cao2 dou4 hua1 shui3" is operating 24hrs at 745 Geylang lor 39 and have open a Second branch at 432 Balestier Road, and a Third Branch at 232 Upper Thomson Road. Putting up a similar signboard along the same road which Xu KunMing had walked as a travelling hawker is indeed meaningful. He can reminisce about the past and compare it with the current changes.
Till now, Xu KunMing is still doing his best to make "wu2 cao2 dou4 hua1 shui3". He insists on maintaining the soya milk's originality and flavour which has been maintained for the past decades. His catch phase is "with the support of the customers, we can do better."
Thank you for your support.
Today, 梧槽豆花水 "wu2 cao2 dou4 hua1 shui3" has a 3rd generation successor. He is Xu KunMing's son, Xu Guowei (Jason).
Jason graduated from Queensland University of Technology with a Bachelor's degree and major in network security. This young man is energetic and has inherit his ancestor's diligent attitude. He has an unique perspective in business. He manages the stall with 16 hours work day.
He describes the situation as
"With the foundation laid by my grandfather and 50 years of diligence of my father, I am responsible for ensuring the continued success of "wu2 cao2 dou4 hua1 shui3". It takes Man to plan but Heaven's blessing to succeed and I just have to try my best."
Elements such as time, place and people are needed for business success. Jason is trustworthy, manages the business seriously and handles human relations well.
With this people element together with the time and place elements created by his forefathers, it is believed he will lead the business to prosper to greater heights.